Positioning and reputation
Clarify your message, identify the audiences that matter and shape a consistent public presence across media, content and professional channels.
PR & Strategic Communications Consultant
Mechelin
Whbi
Today, I step into the field as a Consultant in Public Relations. Backed by the strong reputation I’ve built, the wide network I’ve cultivated, and the profile I’ve carved out for myself, I am no longer in transit. I am exactly where I need to be. And in this field, I don’t pass. I only score.
Dubai · United Arab Emirates
Executive Profile
Clear communication opens doors. Strong relationships keep them open.
Mechelin Whbi is a UAE-based consultant in public relations and business relations. She brings together media relations, public affairs, strategic storytelling and professional community leadership to help people and organisations become better understood and better connected.
Her background spans communications agency work and leadership in the Syrian Professional Network. She focuses on the relationships behind a strong reputation: listening to stakeholders, shaping a clear message and building connections across professional communities.
PRCommunication and reputation
BRStakeholder and business relations
UAEProfessional network experience
Consulting Focus
Communication and connections
that support your next move.
Stakeholder connections
Map the right relationships, prepare meaningful introductions and strengthen ongoing dialogue with partners, communities and decision makers.
Executive visibility
Translate experience into a clear professional narrative, with content and engagement that reflect the leader behind the work.
Engagement and events
Bring people together around relevant ideas through community communication, events and cross-disciplinary conversations.
Core Expertise
A practical mix of PR strategy
and relationship building.
01 PR Strategy
02 Business Relations
03 Media Relations
04 Reputation Management
05 Personal Branding
06 Executive Positioning
07 Stakeholder Engagement
08 Community Building
09 Content and Storytelling
10 Public Affairs and Events
Featured Field of Experience
PR learning for the digital age.
Workshop · Public Relations & AI
The Art of Public Relations in the Digital Age: How to Build Your Unique Identity in the Era of Artificial Intelligence is designed to help ambitious young professionals build a credible public image and communicate their message with confidence.
Participants explore the role of PR in professional and personal life, define a distinctive personal brand, and leave with a practical plan for their digital presence and professional network.
Why AI matters for the future of PR? the course introduces tools that can help draft press releases, prepare for media interviews, develop campaign ideas, and respond to emerging issues. AI-assisted monitoring and sentiment analysis can reveal how audiences perceive a person or organisation, helping PR practitioners spot concerns early and respond more effectively.
Through hands-on exercises, participants use AI to shape a media pitch and refine their message while keeping trust, tact and human relationships at the heart of public relations.
Leadership
Experience across communications
and professional communities.
Public Affairs Leadership
Vice President Public Affairs
Syrian Professional Network Syrpronet
Works on public positioning, stakeholder relationships and community visibility across a multidisciplinary professional network.
Agency Experience
Senior PR Executive
Sherpa Communications
Experience in public relations, media engagement and brand communication in the UAE market.
Community Engagement
UAE Chapter
Professional engagement
Engages members and encourages cross-disciplinary dialogue, collaboration and professional connections.
Articles & Interviews
In Print & On Air.
Perspectives on communication, profiles of a career in public relations, and conversations worth sharing.
A feature on Mechelin Whbi
Publisher feature; the article subject could not be confirmed from the available page.
Read featureA PR voice shaping Dubai’s creative future
A profile of Mechelin’s public relations work and influence in Dubai’s creative scene.
Read profileWhy effective communication builds lasting PR success
Mechelin writes about listening, empathy, clear messages and the professional relationships behind a trusted reputation.
Read articleSmartphone Overuse, AI and Human Connection
Mechelin discusses screen time, the use of AI, and the value of maintaining real-world relationships.
Watch videoThe Role of Public Relations Managers
Shaghaf podcast, episode 11. The published Arabic title concerns PR managers; captions were unavailable.
Watch videoFrom Syria to a career in UAE public relations
A story of resilience, a move into PR through digital storytelling, and professional growth in the UAE.
Read profileHow the social media had changed the human behavior
Mechelin discusses how social media has changed human behavior. The interview begins at 52:30 in the full episode.
Watch videoBuilding a PR career in the UAE
A profile of Mechelin’s professional journey in the UAE.
Read profileRelationships Are an Endless Stream of Opportunities
SyrproVoice season 1, episode 2. The English title highlights the opportunities created through relationships.
Watch videoClient Perspective
The Trust Behind the Work.
Working with Mechelin was an absolute pleasure for INSTAGLAM. Her professionalism, dedication, and understanding of the luxury beauty and lifestyle space truly stood out throughout our collaboration.
She brought not only strong PR expertise and media connections, but also genuine passion, creativity, and attention to detail in the way she represented our brand. Mechelin understood our vision and helped position INSTAGLAM in a way that felt authentic, elevated, and aligned with our values.
We truly appreciated her support, positive energy, and commitment, and we look forward to working together again in the future.
Haifa AddasCo-Founder & CEO, INSTAGLAM
Working with Mechelin has been an absolute pleasure. From day one, she brought opportunities to Vanola and me that we never imagined possible. Whether it was securing TV interviews with highly recognized channels, creating access to important industry events, or simply connecting the right people at the right time, her impact was remarkable.
What truly sets Mechelin apart is her genuine commitment to building meaningful relationships and elevating the community around the brands she represents. She didn’t just focus on publicity; she worked tirelessly to strengthen our network, expand our reach, and create valuable connections that continue to benefit us today.
Her professionalism, dedication, and ability to open doors make her an invaluable PR partner. We are incredibly grateful for her contribution and would highly recommend her to anyone looking to grow their brand, visibility, and community.
Oula KabbourCo-founder & Creative Director, Vanola Interiors
Connect
Start a conversation about your reputation and relationships.
Connect with Mechelin to discuss PR positioning, business relations, stakeholder engagement and executive visibility.
View LinkedIn profile ↗